Star india has recently launched its new video website www.startv.in. Presently site is in its beta version.
The first look of site is similar to hulu.com in structure. Like all video content base site video player have very important place. Now days every one is emphasizing on user experience with the player. The player of this site is unique in many ways.
The player is having all regular features which video players have now a day like playing controls, share, embed, rate etc.
But the feature which is very unique and attracted me to write this post is ‘controls’. When you click on ‘controls’ the panel opens with the player with some outstanding controlling options, where you can control the video’s ‘color’, ‘brightness’, ‘contrast’ and ‘quality’.
You can control video color, brightness and contrast for the playing video like you do in your TV as per your requirement. The site is having the ‘Lights On/Off’ feature also. All these give the user a unique experience in online video viewing.
So as an end user I can say “HEY!! I HAVE GOT THE POWER!”


